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Amazon inventory management: constantly know what’s happening and control without great effort

How many units of a product to send to Amazon fulfillment centers? How to distribute inventory across different Amazon FBA centers? How to avoid “Out of Stock” situations while avoiding overstocking? How to reduce shipping costs? These are just a few of the questions that arise daily for both new and experienced Amazon FBA sellers. […]

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UGC content has not bypassed Amazon either: why is it worth leveraging this form of content?

Research, such as the study conducted in 2016 titled “Effects of Face Images and Face Pareidolia on Consumers’ Responses to Print Advertising,” revealed that ads featuring human faces outperform ads displaying only the product. Explaining these results is straightforward – people tend to trust the brand and product more when portrayed by other individuals. Whether

UGC content has not bypassed Amazon either: why is it worth leveraging this form of content? Read More »

Amazon EBC, A+, Brand Story and Premium A+ content – how are they different and why is it important to invest in them?

Whether us, DIGITAL FREAKS, or any other Amazon agency or specialist, they’ll tell you that investing in Amazon content is crucial. Depending on whether you have an in-house graphic designer and copywriter or hire external experts, you invest time and money for increased buyer engagement and boosted sales. However, Amazon offers several content options; understanding

Amazon EBC, A+, Brand Story and Premium A+ content – how are they different and why is it important to invest in them? Read More »

Communication with buyers on Amazon: what is allowed and what not to do when communicating with buyers on Amazon?

If you are an Amazon FBA seller, many aspects of the trading process are entrusted to Amazon. However, communication with customers and responding to buyer messages remain your responsibility, albeit strictly monitored by Amazon. Therefore, it is crucial to know the fundamental communication rules, what is allowed and prohibited, and apply them responsibly in practice.

Communication with buyers on Amazon: what is allowed and what not to do when communicating with buyers on Amazon? Read More »

Every seller’s nightmare – returns. How to deal with Amazon returns?

Product returns are an integral part of every e-commerce business, especially unpleasant when high-quality, undamaged items are returned. Sellers often take each return personally, assuming the customer didn’t like the product. In reality, buying and returning goods online has become so easy that customers may return items without a significant reason. Therefore, sellers are advised

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Amazon PPC and Amazon SEO keywords: how to research, use, and benefit from them

The success of e-commerce, whether on Amazon or beyond the platform, heavily depends on the keywords used by the seller. Since buyers cannot physically inspect products, their choices rely solely on the words and phrases used in searches. Sellers aim to research and use the most accurate and commonly used keywords and phrases in their

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Amazon PPC: What concepts should every seller understand?

Most companies claim that paid PPC (Pay Per Click) advertising is a driving factor in their operations*. We’re talking about the main PPC advertising channels: Google Ads, paid social media advertising, and, of course, Amazon PPC. Essentially, paid Amazon advertising is similar to the well-known Google advertising: it works on an auction principle, won by

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Amazon listing translations: use automatic or hire translators?

Entering Amazon and starting international trade, confining yourself to just one market would be at the very least foolish, so we always recommend Amazon sellers to expand their trading circle and include new additional markets. Once agreed, among other necessary steps, sellers face the need for translations of Amazon listings. When expanding trade in Europe,

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Does Amazon Honeymoon exist, and if so, how to effectively utilize this period?

The more interested you are in selling on Amazon, the more questions arise, right? One of the questions may be related to the Amazon Honeymoon period. What is this period, why is it called that way, and how should one behave during it? What is the Amazon Honeymoon period exactly? Within the general Amazon FBA

Does Amazon Honeymoon exist, and if so, how to effectively utilize this period? Read More »