How can you see what Amazon Rufus says about your product?
Rufus shows a handful of suggested questions on every product page and answers them from your listing, your reviews and other Amazon data. Amazon gives sellers no list, history or export of those questions or answers, and no way to compare them with competitors.
Rufus Q&A Extractor asks Rufus every suggested question and its follow-ups on your product page, saves each answer, does the same for your competitors, and turns it all into one report: what your listing is missing, ranked by impact.
Rufus, or Alexa for Shopping?
Same assistant, two names. In May 2026 Amazon brought Rufus into Alexa for Shopping in the US, so on amazon.com the panel now says Alexa. On amazon.co.uk, amazon.de, amazon.fr and most other marketplaces it is still Rufus. The suggested questions and answers work the same way, and the extension reads both.
How it works
Three steps. Rufus answers in the page while you watch.
- Add it to ChromeAdd Rufus Q&A Extractor from the Chrome Web Store and pin it from the puzzle icon.
- Enter your ASIN and competitorsPick the marketplace, enter your ASIN and up to ten competitors, or press Find for me and tick the suggestions.
- Run the analysisPress Run analysis. It asks Rufus every question on each product in one tab and opens your report when it is done.
Before a run the extension checks that you are signed in, that Rufus is available, and that your delivery address is in the marketplace's country, and tells you what to fix.
What the report shows
Built to answer one question: what should I add to my listing so Rufus recommends it?
- What your listing is missing. A ranked list of gaps against your competitors.
- Same questions, side by side. Every product's answer to each question: Yes, No or Not stated.
- Questions Rufus couldn't answer. Where Rufus says your listing does not specify it.
- Claims competitors make. Vegan, lab tested, money-back guarantee, dose, supply length and more.
- Listing comparison. Images, video, A+ and Premium A+, Brand Story, bullets, rating, reviews, Subscribe & Save.
- Missing product details. Fields competitors fill in and you leave empty. Rufus reads them.
- Find competitors for me. Suggestions from your product page and the top search results.
- Every question and answer. Searchable, filterable, and exportable to CSV, Markdown or PDF.
Questions Rufus actually asks
Real suggested questions from product pages we tested. Each one is a fact your listing should state plainly.
What forms of magnesium does it contain?Magnesium supplement, amazon.co.uk
Is this magnesium supplement vegan?Magnesium supplement, amazon.co.uk
Is this made in the UK?Magnesium supplement, amazon.co.uk
Can children take this?Magnesium supplement, amazon.co.uk
Can it be used on color-treated hair?Hair growth serum, amazon.com
Is this serum tested on animals?Hair growth serum, amazon.com
Passt es für sensible Verdauung?Magnesium capsules, amazon.de
Compare with similarHair growth serum, amazon.com
Works on 21 Amazon marketplaces
Questions and answers come back in the marketplace's own language. Rufus is not live everywhere yet; when it is missing, the run says so and moves on.
- United States
- United Kingdom
- Germany
- France
- Italy
- Spain
- Canada
- Mexico
- Australia
- India
- Japan
- Netherlands
- Sweden
- Poland
- Belgium
- Ireland
- UAE
- Saudi Arabia
- Singapore
- Brazil
- Türkiye
Your data stays with you
The full privacy policy and every permission are explained on the extensions page.
- Runs in your own Chrome, in the Amazon session you are already signed in to.
- Reports stay on your device, in Chrome's local storage, until you delete them.
- Nothing is sent to Digital FRKS or anyone else. No account, no tracking.
- It never changes your listings or anything in Seller Central.
Questions sellers ask
How can I see what questions shoppers ask Amazon Rufus about my product?
Open your product page on Amazon and Rufus shows a few suggested questions, but Amazon gives sellers no list, history or export of them, or of the answers. Rufus Q&A Extractor is a free Chrome extension that asks Rufus every suggested question and its follow-ups on your product page, saves every answer, and turns them into a report you can export to CSV or Markdown.
What is the difference between Rufus and Alexa for Shopping?
They are the same shopping assistant. In May 2026 Amazon brought Rufus into Alexa for Shopping in the US, so on amazon.com the panel is labelled Alexa. On amazon.co.uk, amazon.de and most other marketplaces it is still called Rufus. The questions and answers work the same way, and the extension reads both.
How do I optimize my Amazon listing for Rufus?
Rufus answers from what your listing says: title, bullet points, description, A+ content, images and the product details fields. When the fact a shopper asks about is not there, Rufus says the listing does not specify it, or answers from reviews.
Start with the questions Rufus could not answer from your listing, and the claims and product details your competitors have and you do not. The report lists both. Add the missing facts in plain words, then run the extension again to check that Rufus now answers them.
How do I compare my listing with competitors in Rufus?
Enter your ASIN and up to ten competitor ASINs, or press Find for me to get suggestions from your product page and the top search results. With Ask every product the same questions switched on, the extension first reads each product's suggested questions, then asks the combined set on every product. The report shows each answer side by side as Yes, No or Not stated, and highlights where yours falls behind.
Which Amazon marketplaces does it work on?
21 marketplaces: the US, UK, Germany, France, Italy, Spain, Canada, Mexico, Australia, India, Japan, the Netherlands, Sweden, Poland, Belgium, Ireland, the UAE, Saudi Arabia, Singapore, Brazil and Türkiye. Rufus is not live on every one of them yet; when it is missing, the run says so and moves on.
Is it free?
Yes. There is no paid tier, no trial and no account to create. Digital FRKS builds these tools for its own client work and shares them.
Is it safe? What data does it see?
Everything runs in your own Chrome, in the Amazon session you are already signed in to. The extension opens the product pages you list, asks Rufus questions on them like a shopper would, and keeps the reports in Chrome's local storage. It does not change anything on your listings or in Seller Central, and it sends nothing to Digital FRKS or anyone else.
Do I need to be signed in to Amazon?
Yes. Rufus may not appear for signed-out visitors. Also set a delivery address in the marketplace's own country: with a foreign address Amazon hides prices and some answers change. The extension checks both before a run and tells you what to fix.
How long does a run take?
About 7 to 10 seconds per question. Quick, which asks the starter questions, takes about a minute per product. Standard adds the follow-up questions and takes about four minutes per product. Products run one after another in a single tab, and you can close the popup while it works.
Can I export the results?
Yes. The report exports every question and answer as CSV, the competitor comparison as a second CSV, and everything as Markdown that you can paste into ChatGPT or Claude to draft new bullet points. You can also print the report or save it as a PDF.
Does it work in Edge, Brave or Firefox?
It is built and tested for Google Chrome on desktop. Other Chromium browsers such as Edge and Brave accept Chrome extensions and should work, but are not tested. Firefox and Safari are not supported.
Something failed. What do I do?
Most problems come from being signed out, a delivery address in another country, or an Amazon CAPTCHA. The extension tells you which. If it is something else, email dev.ops@digitalfrks.com with the marketplace, the ASIN and what you saw.
Install it
- Open Rufus Q&A Extractor in the Chrome Web Store. The listing will be linked here as soon as it is live.
- Press Add to Chrome and confirm.
- Pin "Rufus Q&A Extractor" from the puzzle icon, open your product page on Amazon and click it.
Want it before the store listing is live? Email hello@digitalfrks.com and we will send you the current version.
The extension works only on Amazon and only when you start it. Privacy policy, permissions and support are on the Digital FRKS extensions page. Bug or idea? Write to dev.ops@digitalfrks.com.
Rufus shows you the questions. We help you answer them.
Digital FRKS is an Amazon growth agency. We use reports like this to rewrite listings, A+ content and images for our clients, so Rufus finds the facts shoppers ask about. Want us to look at yours? Ask for a free audit.