How do you remove negative seller feedback on Amazon?
You ask Amazon to review it. In Seller Central, open the Feedback Manager, choose Request review in the Actions menu next to the feedback, pick the category and reason that fit, and submit. Amazon removes or strikes through feedback that breaks its guidelines, and keeps the rest. Requests must be made within 90 days of the feedback.
Doing this for every comment takes a minute each. The extension does the same clicks for all of them, on every page of your feedback list.
How it works
Three steps, about two minutes the first time.
- Add it to ChromeInstall Seller Feedback Removal from the Chrome Web Store and pin it to your toolbar.
- Open it on Seller CentralClick the extension. If the Feedback Manager is not open, pick your marketplace and it opens for you.
- Preview, then sendChoose Negative, Neutral or both. Preview shows each request and its reason. Send them when you are happy.
One login for several countries, such as a European account? The Feedback Manager shows the country chosen in Seller Central's own marketplace switcher. Switch country there and run again.
When Amazon removes seller feedback
These are the cases Amazon lists in the Feedback Manager itself when you request a review.
- Obscene language. The comment contains swearing or profanity.
- Personal information. The comment includes details that identify a person, such as an email address or phone number.
- A product review in the wrong place. The entire comment is about the product, not about your service as a seller.
- Fulfilled by Amazon. The comment is about fulfilment or delivery of an FBA order. Amazon strikes it through and takes responsibility.
- Older than 90 days. Amazon no longer reviews it.
- Star-only ratings. A rating with no written comment is not eligible.
Amazon has updated this process. On the new Feedback Manager, "Request removal" is now Request review, and every request needs a category and a reason before it can be submitted. Version 4 of the extension is built for the new process and still supports the older one.
The right reason for each comment
A request with a reason that does not fit gets declined. The extension reads each comment and picks one, or leaves it for you when it is not clear.
Stopped working after two days, cheap quality.Sent as product review, not about seller service
Arrived a week late and the box was crushed.Sent as order was fulfilled by Amazon (when you use FBA)
Rubbish. Call me on 07911 123456.Sent as contains personal information
Seller never answered my emails about a refund.Skipped. This is about your service, so it is listed for you to check.
Prefer to decide yourself? Set one reason for every request, or a fallback reason for comments that match nothing.
Works on every Amazon marketplace
The page is read by its internal ids, not its visible text, so it works whichever language your Seller Central is in.
- United States
- Canada
- Mexico
- Brazil
- United Kingdom
- Germany
- France
- Italy
- Spain
- Netherlands
- Belgium
- Sweden
- Poland
- Ireland
- Türkiye
- UAE
- Saudi Arabia
- Egypt
- South Africa
- India
- Japan
- Australia
- Singapore
Questions sellers ask
How do I remove negative seller feedback on Amazon?
Open the Feedback Manager in Seller Central, find the feedback, and choose Request review in its Actions menu. Amazon shows the cases in which it reviews feedback, then asks for a category and a reason. Submit, and Amazon answers in the Feedback Manager.
You cannot delete feedback yourself. Only Amazon can remove it or strike it through, and only the buyer can change it.
When does Amazon remove seller feedback?
Amazon's own Feedback Manager lists the cases. It reviews feedback when the comment includes obscene language, when it includes personally identifiable information, or when the entire comment is a product review rather than a comment on your service as a seller.
For orders fulfilled by Amazon (FBA), feedback about fulfilment or delivery can be struck through, with a note that Amazon takes responsibility for that part of the order.
How long do I have to request removal?
90 days. Amazon's Feedback Manager states that feedback submitted more than 90 days ago is no longer eligible for review. The extension only looks at the last three months by default for that reason.
What reason should I choose in the Request review form?
The one that matches the comment. The form has four categories: inappropriate feedback, product feedback, delivery-related feedback, and reason not listed. Each has specific reasons under it, for example "feedback contains obscene or profane language" or "order was fulfilled by Amazon".
The extension reads each comment and picks the reason that fits. When nothing fits clearly, it skips that feedback and lists it for you to check.
Does Amazon remove every feedback I ask about?
No. Amazon reviews each request against its guidelines and keeps feedback that is a fair comment on your service. The extension saves the clicking. It does not change what Amazon decides.
Can star-only ratings be removed?
No. Amazon marks ratings with no written comment as not eligible for removal, and the extension passes over them.
What is the difference between seller feedback and a product review?
Seller feedback rates you as a seller on one order: delivery, packaging, customer service. It appears on your seller profile and counts towards your feedback rating. A product review rates the product and appears on the product page.
This is why a seller feedback comment that only talks about the product can be removed: it was left in the wrong place.
Which Amazon marketplaces does the extension work on?
Every Seller Central site: United States, Canada, Mexico, Brazil, United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Poland, Ireland, Türkiye, UAE, Saudi Arabia, Egypt, South Africa, India, Japan, Australia and Singapore, plus the unified European login. It reads the page by its internal ids, not its visible text, so the interface language does not matter.
Is the extension free, and what happens to my data?
It is free, with no account and no paid tier. Everything runs in your own browser on the Feedback Manager page. The history of what was requested is stored only in that browser. Nothing is sent to Digital FRKS or anyone else.
Can I see what it will do before anything is sent?
Yes. "Preview first, send nothing" goes through your feedback and lists each one it would request, with the reason it picked. You then send them with one click, or go back and change the settings.
Install it
- Open Seller Feedback Removal in the Chrome Web Store. The listing will be linked here as soon as it is live.
- Click Add to Chrome and confirm.
- Pin "Feedback Removal" from the puzzle icon in the toolbar.
- Sign in to Seller Central, click the extension and press Preview first, send nothing.
The extension works only on Seller Central's Feedback Manager and only when you start it. Privacy policy, permissions and support are on the Digital FRKS extensions page. Bug or idea? Write to dev.ops@digitalfrks.com.
Feedback is one line on the account. We look at all of them.
Digital FRKS is an Amazon growth agency. We build tools like this for our own client work and share them. If you want a second pair of eyes on your listings, ads and account health, ask for a free audit.