Most likely, we don’t need to tell you about the intense competition on Amazon, as you’ve already launched on the platform, you’ve likely researched the market and competitors. It’s important to understand that all Amazon sellers start the competition from the same point, but some succeed more than others. Why is this the case? How can you maximize Amazon’s opportunities to make your launch as smooth as possible?
Content is King?
The essay titled “Content is King,” written by Bill Gates in 1996, has become a frequently quoted phrase used to emphasize the importance of content.
When it comes to Amazon, the importance of content continues to grow: buyers can’t touch, try on, or physically experience products, so their decision to buy or not is influenced by price, delivery time, and reviews. However, whether a customer even considers making a purchase is often determined by content. Therefore, every seller should prioritize creating quality content.
Most important elements of Amazon Content
Amazon provides various content options for sellers, some of which are accessible to all, while others are available only to those with a registered Amazon trademark (Brand Registry for Amazon). For instance, creating Premium A+ content on Amazon might require a few additional steps. However, when starting to develop content, we always recommend beginning with the basics and the content elements available to all sellers: the product title and Amazon product listing images.
Title
The main product image and title are two crucial elements that entice a buyer to click on your Amazon listing, with the title also improving your rankings in Amazon search. Therefore, it’s vital to create a high-quality product title.
The title can be up to 200 characters long. It’s important for the title to be clear, specific, and accurate, but there’s no need to try to use the maximum allowable characters.
In the title, it’s important to include the brand name, size, colour, quantity, or other relevant product information that helps the buyer understand what they’ll receive for the specified price. Of course, using Amazon keywords that describe the product is crucial – the main one found in the category’s Browse Tree Guide (BTG) file, along with additional keywords you can gather from competitor analysis.
*Learn more about BTG files: https://digitalfrks.com/how-to-choose-a-product-category-on-amazon-and-why-is-it-important-to-categorize-products-correctly/.
It’s advisable to avoid using punctuation marks and instead, write concise informational elements separated by hyphens (–) or forward slashes (/), starting each word with a capital letter except for prepositions. Strictly avoid information about delivery, promotions, or other short-term offers, and refrain from describing the product as the best or most effective, meaning avoiding the superlative form of adjectives.
Learn more about how to create a quality title: https://ojdigitalsolutions.com/amazon-title-guidelines/.
Amazon product listing images
Amazon images can be categorised into three groups: the main white-background photo, infographics, and lifestyle images. A total of 9 images can be added, but only 7 of them (or 6 if you include a product video) will be displayed in the main view. The others will only be shown when the image gallery is opened.
The main image must be free of any additional elements, other products, texts, shadows, etc. Only the product for sale should be shown against a white background. While it’s possible to come across cases where various elements are used to try to circumvent the system, it’s recommended to adhere to Amazon’s established guidelines. Products that comply with the rules are believed to receive higher rankings in search results.
Other images and photos can be customised according to your needs, but it’s recommended to have at least a couple of infographics – images with icons, arrows, text, tables, etc. Various design elements and additional information attract the attention of buyers, help keep them engaged, and the longer their attention is held, the higher the likelihood they’ll become interested in the product. Other Amazon listing images can showcase the product from different angles, in various settings, among people, in use, and so on.
Ensure you have high-quality product images, both on a white background and in a lifestyle photoshoot if possible. However, if you can’t arrange a lifestyle shoot due to financial or other reasons, make sure to have quality images on a white background. A graphic designer can create such images by assembling them from available online photos, known as “stock” images, thus creating lifestyle images and compositions.
Learn more about the most effective product images: https://www.junglescout.com/blog/amazon-product-images/.
Once you’ve got your foot in the door and started creating Amazon listings, it’s important to prioritise certain Amazon content elements. Begin with a quality title and effective listing images. If you need assistance, DIGITAL FREAKS can help you: perform keyword analysis, create a product title, design infographic images, and handle other design tasks, as well as create additional Amazon content.