{"id":1063,"date":"2023-10-25T08:02:44","date_gmt":"2023-10-25T08:02:44","guid":{"rendered":"https:\/\/digitalfrks.com\/amazon-ppc-what-concepts-should-every-seller-understand\/"},"modified":"2023-10-25T08:09:15","modified_gmt":"2023-10-25T08:09:15","slug":"amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas","status":"publish","type":"post","link":"https:\/\/digitalfrks.com\/lt\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\/","title":{"rendered":"Amazon PPC: kokias s\u0105vokas turi suprasti kiekvienas pardav\u0117jas?"},"content":{"rendered":"\n<p>Dauguma \u012fmoni\u0173 teigia, kad mokama PPC (Pay Per Click) reklama yra varomasis j\u0173 veiklos veiksnys*. Kalbama apie pagrindinius PPC reklamos kanalus: Google Ads, mokam\u0105 socialini\u0173 tinkl\u0173 reklam\u0105 ir, \u017einoma, Amazon PPC. I\u0161 esm\u0117s, mokama Amazon reklama yra pana\u0161i \u012f geriausiai mums \u017einom\u0105 Google reklam\u0105: veikia aukciono principu, kur\u012f laimi pardav\u0117jas, u\u017e pozicij\u0105 pagal raktin\u012f \u017eod\u012f pasi\u016bl\u0119s auk\u0161\u010diausi\u0105 kain\u0105. Skelbimai yra \u017eymimi specialiu \u201eSponsored\u201c \u017eenkliuku ir, kai pirk\u0117jas spusteli ant tokio skelbimo, pardav\u0117jas Amazon sumoka tam tikr\u0105 mokest\u012f.<\/p>\n\n\n\n<p>Amazon PPC reklama \u2013 ypa\u010d plati sritis, \u012f kuri\u0105 prad\u0117ti gilintis rekomenduojame nuo pa\u017einties su pagrindin\u0117mis s\u0105vokomis bei rodikliais, matuojan\u010diais reklamos kampanij\u0173 efektyvum\u0105.<\/p>\n\n\n\n<p>* <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon ACoS ir TACoS: kas tai?<\/h2>\n\n\n\n<p><strong>ACoS.<\/strong> Nors steb\u0117ti reikia ir daugiau reklamos kampanij\u0173 rodikli\u0173, visgi, svarbiausias yra ACoS (Advertising Cost of Sales). ACoS apibr\u0117\u017eia reklamos pardavimo i\u0161laidas ir yra pagrindin\u0117 metrika, naudojama Amazon reklamos kampanij\u0173 pelningumui \u012fvertinti. ACoS apskai\u010diuojamas bendr\u0105 reklamai i\u0161leist\u0105 sum\u0105 padalijus i\u0161 bendros t\u0173 skelbim\u0173 pardavim\u0173 sumos. Pavyzd\u017eiui, Amazon reklamai i\u0161leid\u017eiate 100 eur\u0173 ir gaunate pardavim\u0173 u\u017e 200 eur\u0173, tai j\u016bs\u0173 reklamos ACoS yra 50 proc. Siekiamyb\u0117 yra kuo ma\u017eesnis ACoS, nes tai parodo, kad toki\u0105 pa\u010di\u0105 pardavim\u0173 sum\u0105 pasiekiate reklamai i\u0161leisdami ma\u017eiau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ACoS &lt;25 proc. yra ma\u017eas: tai rei\u0161kia, kad reklama veikia efektyviai ir konversijos rodiklis yra geras.<\/li>\n\n\n\n<li>25-40 proc. ACoS yra vidutinis: rezultatai n\u0117ra blogi, ta\u010diau rekomenduojame paie\u0161koti b\u016bd\u0173, kaip reklam\u0105 efektyvinti.<\/li>\n\n\n\n<li>ACoS >40 proc. yra didelis: galimai, reklamai naudojate netinkamus raktinius \u017eod\u017eius bei frazes, esate pasirink\u0119 blogus kampanijos nustatymus arba strukt\u016br\u0105 arba j\u016bs\u0173 Amazon listing\u2019ai yra nesutvarkyti ir neefektyv\u016bs.<\/li>\n<\/ul>\n\n\n\n<p>Daugiau apie Amazon ACoS: <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-acos-why-its-important\/\">https:\/\/www.junglescout.com\/blog\/amazon-acos-why-its-important\/<\/a><\/p>\n\n\n\n<p><strong>TACoS.<\/strong> TACoS (Total Advertising Cost of Sale) \u2013 tai metrika, matuojanti reklamos i\u0161laidas ir lyginanti jas su bendromis pardavim\u0173 pajamomis: tiek pardavim\u0173 i\u0161 reklamos, tiek ir organini\u0173 pardavim\u0173.<\/p>\n\n\n\n<p>TACoS apskai\u010diuojamas bendr\u0105 reklamai i\u0161leist\u0105 sum\u0105 padalijus i\u0161 bendr\u0173 pardavimo pajam\u0173 (reklamos ir organi\u0161k\u0173) ir padauginus i\u0161 100. Pavyzd\u017eiui, Amazon reklamai i\u0161leid\u017eiate 100 eur\u0173, o j\u016bs\u0173 bendros pajamos i\u0161 reklamos ir organi\u0161k\u0173 pardavim\u0173 yra 1000 eur\u0173, tai j\u016bs\u0173 TACoS yra 10 proc.:<\/p>\n\n\n\n<p>100 \/ 1000 = 0,1<br>0,1 x 100 = 10%<\/p>\n\n\n\n<p>Nors ACoS yra pagrindin\u0117 Amazon reklamos efektyvumo metrika, sekti TACoS taip pat svarbu, nes \u0161is rodiklis parodo bendr\u0105 Amazon verslo pelningumo vaizd\u0105 ir leid\u017eia \u012fvertinti pajam\u0173 atotr\u016bk\u012f i\u0161 reklamos ir organi\u0161k\u0173 pardavim\u0173.<\/p>\n\n\n\n<p>Daugiau apie Amazon TACoS: <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-tacos\/\">https:\/\/www.junglescout.com\/blog\/amazon-tacos\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kokias kitas s\u0105vokas reikia suprasti, kad rezultatai b\u016bt\u0173 ai\u0161kesni?<\/h2>\n\n\n\n<p><strong>Parodymai (Impressions), paspaudimai (Clicks) ir j\u0173 santykis (CTR, Click-Through Rate).<\/strong> Jeigu esate bent minimaliai susipa\u017ein\u0119 su Google Ads, \u0161ias s\u0105vokas jau suprantate, nes abiejose platformose jos matuojamos taip pat ir rei\u0161kia t\u0105 pat\u012f. <strong>Parodymai <\/strong>\u2013 tai skai\u010dius, kiek kart\u0173 j\u016bs\u0173 Amazon PPC skelbimas buvo parodytas pirk\u0117jams, neatsi\u017evelgiant \u012f tai, ar jie j\u012f spustel\u0117jo; o <strong>paspaudimai <\/strong>\u2013 skai\u010dius, kiek kart\u0173 pirk\u0117jai spustel\u0117jo j\u016bs\u0173 Amazon reklamos skelbim\u0105. <strong>CTR <\/strong>\u2013 tai \u0161i\u0173 dviej\u0173 skai\u010di\u0173 santykis, pavyzd\u017eiui, jeigu j\u016bs\u0173 skelbimas yra parodomas 100 kart\u0173 ir sulaukia 1 paspaudimo, tai CTR yra 1 proc.<\/p>\n\n\n\n<p><strong>Mokestis u\u017e paspaudim\u0105 (CPC, Cost Per Click).<\/strong> Tai suma, kuri\u0105 pardav\u0117jai moka Amazon, kai pirk\u0117jas spusteli skelbim\u0105. Suma gali svyruoti nuo keli\u0173 cent\u0173 iki eur\u0173 u\u017e paspaudim\u0105.<\/p>\n\n\n\n<p><strong>Priskirti pardavimai (Attributed Sales). <\/strong>Tai bendra pardavim\u0173 suma, kuri\u0105 Amazon PPC skelbimai sugeneruoja per tam tikr\u0105 laikotarp\u012f. \u0160i metrika ataskaitose gali atsirasti tik po 48 dien\u0173, tod\u0117l rezultat\u0173 nepavyksta analizuoti \u010dia ir dabar.<\/p>\n\n\n\n<p>Jeigu jau vykdote prekyb\u0105 Amazon arba tik planuojate prad\u0117ti, anks\u010diau ar v\u0117liau prieisite Amazon PPC paleidimo etap\u0105. Prad\u0117kite jam ruo\u0161tis nuo susipa\u017einimo su pagrindin\u0117mis s\u0105vokomis ir metrikomis, kuriomis bus matuojami j\u016bs\u0173 Amazon reklamos rezultatai. Jeigu, vis d\u0117lto, nusprend\u0117te, kad \u0161is etapas ne jums \u2013 mes, DIGITAL FREAKS, pasiruo\u0161\u0119 i\u0161tiesti jums pagalbos rank\u0105. Pasikalb\u0117kime apie j\u016bs\u0173 galimybes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dauguma \u012fmoni\u0173 teigia, kad mokama PPC (Pay Per Click) reklama yra varomasis j\u0173 veiklos veiksnys*. Kalbama apie pagrindinius PPC reklamos kanalus: Google Ads, mokam\u0105 socialini\u0173 tinkl\u0173 reklam\u0105 ir, \u017einoma, Amazon PPC. I\u0161 esm\u0117s, mokama Amazon reklama yra pana\u0161i \u012f geriausiai mums \u017einom\u0105 Google reklam\u0105: veikia aukciono principu, kur\u012f laimi pardav\u0117jas, u\u017e pozicij\u0105 pagal raktin\u012f \u017eod\u012f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon PPC: kokias s\u0105vokas turi suprasti kiekvienas pardav\u0117jas? - Digital Freaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalfrks.com\/lt\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon PPC: kokias s\u0105vokas turi suprasti kiekvienas pardav\u0117jas? - Digital Freaks\" \/>\n<meta property=\"og:description\" content=\"Dauguma \u012fmoni\u0173 teigia, kad mokama PPC (Pay Per Click) reklama yra varomasis j\u0173 veiklos veiksnys*. Kalbama apie pagrindinius PPC reklamos kanalus: Google Ads, mokam\u0105 socialini\u0173 tinkl\u0173 reklam\u0105 ir, \u017einoma, Amazon PPC. I\u0161 esm\u0117s, mokama Amazon reklama yra pana\u0161i \u012f geriausiai mums \u017einom\u0105 Google reklam\u0105: veikia aukciono principu, kur\u012f laimi pardav\u0117jas, u\u017e pozicij\u0105 pagal raktin\u012f \u017eod\u012f [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalfrks.com\/lt\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Freaks\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T08:02:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-25T08:09:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalfrks.com\/wp-content\/uploads\/2023\/10\/Amazon-ppc-what-concepts-should-every-seller-understand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"974\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DGTL FRKS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DGTL FRKS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\\\/\"},\"author\":{\"name\":\"DGTL FRKS\",\"@id\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/#\\\/schema\\\/person\\\/a619f491e125b82fd58a60cb77d75fb0\"},\"headline\":\"Amazon PPC: kokias s\u0105vokas turi suprasti kiekvienas pardav\u0117jas?\",\"datePublished\":\"2023-10-25T08:02:44+00:00\",\"dateModified\":\"2023-10-25T08:09:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\\\/\"},\"wordCount\":663,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalfrks.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Amazon-ppc-what-concepts-should-every-seller-understand.jpg\",\"articleSection\":[\"Uncategorized @lt\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\\\/\",\"url\":\"https:\\\/\\\/digitalfrks.com\\\/lt\\\/amazon-ppc-kokias-savokas-turi-suprasti-kiekvienas-pardavejas\\\/\",\"name\":\"Amazon PPC: kokias s\u0105vokas turi suprasti kiekvienas pardav\u0117jas? 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