{"id":977,"date":"2023-08-24T17:06:33","date_gmt":"2023-08-24T17:06:33","guid":{"rendered":"https:\/\/digitalfrks.com\/how-to-catch-a-buyers-attention-and-encourage-them-to-buy-your-product-on-amazon\/"},"modified":"2023-09-02T06:26:18","modified_gmt":"2023-09-02T06:26:18","slug":"kaip-pagauti-pirkejo-demesi-ir-paskatinti-ji-nusipirkti-jusu-preke-amazon","status":"publish","type":"post","link":"https:\/\/digitalfrks.com\/lt\/kaip-pagauti-pirkejo-demesi-ir-paskatinti-ji-nusipirkti-jusu-preke-amazon\/","title":{"rendered":"Kaip pagauti pirk\u0117jo d\u0117mes\u012f ir paskatinti j\u012f nusipirkti j\u016bs\u0173 prek\u0119 Amazon?"},"content":{"rendered":"\n

Grei\u010diausiai, pasakoti jums apie tai, kokia didel\u0117 yra konkurencija Amazon, nebereikia: jeigu jau startavote platformoje, tikrai nagrin\u0117jote rink\u0105 bei konkurentus. Svarbu suprasti, kad visi Amazon pardav\u0117jai konkurencijos var\u017eybas pradeda i\u0161 to paties ta\u0161ko, ta\u010diau vieniems pasiseka labiau, o kiti taip ir ne\u012fsib\u0117g\u0117ja. Kod\u0117l taip yra? Kaip maksimaliai i\u0161naudoti Amazon galimybes, kad startas b\u016bt\u0173 kiek \u012fmanoma lengvesnis?<\/p>\n\n\n\n

Turinys yra karalius?<\/strong><\/h2>\n\n\n\n

1996-aisiais para\u0161ytos Bill Gates es\u0117 pavadinimas \u201eContent is King\u201c tapo iki \u0161iol nuolat cituojamu posakiu, kuriuo norima parodyti turinio svarb\u0105.<\/p>\n\n\n\n

Kai omenyje turime Amazon, turinio svarba tik auga: pirk\u0117jai negali preki\u0173 paliesti, pasimatuoti, pauostyti ar kitaip i\u0161bandyti, tod\u0117l apsisprendim\u0105 pirkti ar nepirkti daikt\u0105 nulemia kaina, pristatymo terminas ir atsiliepimai. Ta\u010diau, ar, apskritai, klientas svarstys pirkimo galimyb\u0119 nulemia turinys. Tod\u0117l kiekvieno pardav\u0117jo d\u0117mesio centre turi atsidurti kokybi\u0161ko turinio suk\u016brimas.<\/p>\n\n\n\n

Svarbiausi Amazon turinio (Amazon Content) elementai<\/strong><\/h2>\n\n\n\n

Amazon pardav\u0117jams suteikia nema\u017eai skirting\u0173 turinio galimybi\u0173, kai kurios pasiekiamos visiems, kai kurios \u2013 tik turintiems Amazon u\u017eregistruot\u0105 prek\u0117s \u017eenkl\u0105 (Amazon Brand Registry), o, pavyzd\u017eiui, kurti Amazon Premium A+ gal\u0117site tik atlik\u0119 kelet\u0105 papildom\u0173 \u017eingsni\u0173. Ta\u010diau prad\u0117ti kurti turin\u012f visada rekomenduojame nuo pagrindini\u0173 ir visiems pardav\u0117jams prieinam\u0173 turinio element\u0173 \u2013 pavadinimo ir produkto paveiksl\u0117li\u0173.<\/p>\n\n\n\n

Pavadinimas (Title)<\/strong><\/h3>\n\n\n\n

Pagrindin\u0117 produkto nuotrauka ir pavadinimas yra du esminiai elementai, kurie paskatina pirk\u0117j\u0105 paspausti ant j\u016bs\u0173 Amazon listing\u2019o, o pavadinimas dar ir gerina j\u016bs\u0173 pozicijas Amazon paie\u0161koje, tod\u0117l labai svarbu sukurti kokybi\u0161k\u0105 produkto pavadinim\u0105.<\/p>\n\n\n\n

Title gali b\u016bti iki 200 simboli\u0173 ilgio. Svarbu, kad pavadinimas b\u016bt\u0173 ai\u0161kus, konkretus ir tikslus, bet tikrai neb\u016btina stengtis maksimaliai i\u0161naudoti leistinus simbolius.<\/p>\n\n\n\n

Pavadinime svarbu nurodyti prek\u0117s \u017eenklo pavadinim\u0105, dyd\u012f, spalv\u0105, kiek\u012f ar kit\u0105 svarbi\u0105 produkto informacij\u0105, kuri i\u0161 karto leist\u0173 pirk\u0117jui suprasti, k\u0105 jis gaus u\u017e nurodyt\u0105 kain\u0105. \u017dinoma, svarbu panaudoti produkt\u0105 apib\u016bdinan\u010dius raktinius \u017eod\u017eius \u2013 pagrindin\u012f, kur\u012f rasite kategorijos BTG faile*, ir papildomus, kuriuos galite gauti atlik\u0119 konkurent\u0173 analiz\u0119.<\/p>\n\n\n\n

*Daugiau apie BTG failus: https:\/\/digitalfrks.com\/lt\/kaip-pasirinkti-produkto-kategorija-amazon-ir-kodel-svarbu-produktus-kategorizuoti-teisingai\/<\/a>.<\/p>\n\n\n\n

Reik\u0117t\u0173 vengti naudoti skyryb\u0105 \u2013 geriau ra\u0161yti trumpais informacijos elementais, juos atskiriant br\u016bk\u0161neliais (-) arba pasviraisiais br\u016bk\u0161niais (\/), kiekvien\u0105 \u017eod\u012f, i\u0161skyrus prielinksnius, pradedant did\u017ei\u0105ja raide. Grie\u017etai vengti informacijos apie pristatym\u0105, akcijas ar kitus trumpalaikius pasi\u016blymus, taip pat negalima apib\u016bdinti produkto kaip geriausio ar veiksmingiausio, t. y., vengti auk\u0161\u010diausiojo b\u016bdvard\u017eio laipsnio.<\/p>\n\n\n\n

Daugiau apie tai, kaip sukurti kokybi\u0161k\u0105 title: https:\/\/ojdigitalsolutions.com\/amazon-title-guidelines\/<\/a>.<\/p>\n\n\n\n

Paveiksl\u0117liai (Amazon Images)<\/strong><\/h3>\n\n\n\n

Paveiksl\u0117lius Amazon galima skirstyti \u012f tris grupes: pagrindin\u0117 nuotrauka baltame fone, infografikai ir lifestyle nuotraukos. I\u0161 viso galima prid\u0117ti 9 nuotraukas, ta\u010diau tik 7 i\u0161 j\u0173 (arba 6, jeigu prid\u0117site ir produkto video) bus rodomos pagrindiniame lange. Kitos bus rodomos tik atidarius paveiksl\u0117li\u0173 galerij\u0105.<\/p>\n\n\n\n

Pagrindin\u0117 nuotrauka privalo b\u016bti be joki\u0173 papildom\u0173 element\u0173, kit\u0173 produkt\u0173, u\u017era\u0161\u0173, \u0161e\u0161\u0117li\u0173 ir pan. Tik parduodamas produktas baltame fone. Nors panagrin\u0117jus konkurentus, galima pamatyti atvej\u0173, kai naudojami \u012fvair\u016bs elementai ir bandoma apeiti sistem\u0105, rekomenduojame laikytis Amazon nustatyt\u0173 taisykli\u0173. Yra manoma, kad taisykles atitinkantys produktai paie\u0161koje yra reitinguojami auk\u0161tesn\u0117se pozicijose.<\/p>\n\n\n\n

Kitas nuotraukas ir paveiksl\u0117lius galima dalinti pagal poreik\u012f, ta\u010diau rekomenduojame tur\u0117ti bent pora infografik\u0173, t. y., paveiksl\u0117li\u0173 su ikonomis, rodykl\u0117mis ir tekstu, lentel\u0117mis ir pan. \u012evair\u016bs dizaino elementai bei papildoma informacija pritraukia pirk\u0117j\u0173 d\u0117mes\u012f, padeda j\u012f i\u0161laikyti, o kuo ilgiau d\u0117mesys i\u0161laikomas, tuo labiau auga tikimyb\u0117, kad klientas produktu susidom\u0117s. Kitos nuotraukos gali b\u016bti produkto i\u0161 kit\u0173 pusi\u0173, produktas aplinkoje, tarp \u017emoni\u0173, naudojamas ir pan.<\/p>\n\n\n\n

Pasir\u016bpinkite kokybi\u0161komis produkto nuotraukomis, geriausia tiek baltame fone, tiek \u012fvaizdin\u0117je fotosesijoje. Ta\u010diau, jeigu \u012fvaizdin\u0117s arba lifestyle fotosesijos suorganizuoti negalite d\u0117l finans\u0173 arba kit\u0173 prie\u017eas\u010di\u0173, tur\u0117kite bent kokybi\u0161kas nuotraukas baltame fone. Tokias nuotraukas grafikos dizaineris gali sumontuoti su internete prieinamomis nuotraukomis, vadinamais stock\u2019ais, taip sukuriant lifestyle nuotraukas bei monta\u017eus.<\/p>\n\n\n\n

Daugiau apie efektyviausiai veikian\u010dius produkto paveiksl\u0117lius: https:\/\/www.junglescout.com\/blog\/amazon-product-images\/<\/a>.<\/p>\n\n\n\n

Kai jau ap\u0161ilote kojas platformoje ir prad\u0117jote kurti Amazon listing\u2019us, svarbu i\u0161sia\u0161kinti, kuriems turinio elementams reikia d\u0117mes\u012f skirti pirmiausia. Prad\u0117kite nuo kokybi\u0161ko pavadinimo bei efektyvi\u0173 produkto paveiksl\u0117li\u0173. Jeigu prireiks pagalbos, DIGITAL FREAKS gali jums pad\u0117ti: atlikti rakta\u017eod\u017ei\u0173 analiz\u0119, sukurti produkto pavadinim\u0105, sukurti infografinius paveiksl\u0117lius bei atlikti kitus dizaino darbus, taip pat sukurti kit\u0105 Amazon turin\u012f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grei\u010diausiai, pasakoti jums apie tai, kokia didel\u0117 yra konkurencija Amazon, nebereikia: jeigu jau startavote platformoje, tikrai nagrin\u0117jote rink\u0105 bei konkurentus. Svarbu suprasti, kad visi Amazon pardav\u0117jai konkurencijos var\u017eybas pradeda i\u0161 to paties ta\u0161ko, ta\u010diau vieniems pasiseka labiau, o kiti taip ir ne\u012fsib\u0117g\u0117ja. Kod\u0117l taip yra? Kaip maksimaliai i\u0161naudoti Amazon galimybes, kad startas b\u016bt\u0173 kiek \u012fmanoma […]<\/p>\n","protected":false},"author":1,"featured_media":984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt"],"yoast_head":"\nKaip pagauti pirk\u0117jo d\u0117mes\u012f ir paskatinti j\u012f nusipirkti j\u016bs\u0173 prek\u0119 Amazon? - Digital Freaks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalfrks.com\/lt\/kaip-pagauti-pirkejo-demesi-ir-paskatinti-ji-nusipirkti-jusu-preke-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaip pagauti pirk\u0117jo d\u0117mes\u012f ir paskatinti j\u012f nusipirkti j\u016bs\u0173 prek\u0119 Amazon? - Digital Freaks\" \/>\n<meta property=\"og:description\" content=\"Grei\u010diausiai, pasakoti jums apie tai, kokia didel\u0117 yra konkurencija Amazon, nebereikia: jeigu jau startavote platformoje, tikrai nagrin\u0117jote rink\u0105 bei konkurentus. 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