On average, the conversion rate of product listings on Amazon is 10-15%*, which is a very significant figure for every seller. However, if Amazon listings are created following all the recommendations, having spent time and effort on them, the conversion can indeed be even higher. Therefore, it is crucial that your product offerings not only exist on the platform but also perform well. So, how to create effective Amazon listings?
*Info: https://sellbery.com/blog/how-to-create-an-amazon-listing-a-complete-guide/
How to create Amazon listings?
Please note that Amazon operates on the principle where a specific product has one listing only. Therefore, if you want to sell a product that is already offered by other sellers, you cannot create a new listing. Instead, you can only create a new offer for that particular product. When a buyer visits the product page, they will see all the sellers from whom they can purchase the item.
If you are the sole seller, and the product is not yet available on Amazon, you can create a new product listing.
In both cases, you need to log in to your Amazon Seller account in Amazon and click on “Add Products” in the “Catalog” section. If you are creating an offer for an existing product, you should find the corresponding listing based on the product information. If you are creating a new listing for a completely new product, click on “I’m adding a product not sold on Amazon.”
The next step is to select the product category. To learn more about product categorization, read here: https://digitalfrks.com/how-to-choose-a-product-category-on-amazon-and-why-is-it-important-to-categorize-products-correctly/
Once you have chosen the categories and subcategories, you will need to fill in the fields with information about the product.
It is important to mention that there is another way to create Amazon listings – using Amazon-generated files. You need to download these files to your computer, fill them out, and then upload them to the Amazon system. This method is faster and more efficient when you want to create multiple Amazon listings at once. However, it is also much more complex and often not manageable for new and inexperienced Amazon sellers.
All the information you see visually and can fill out in the Amazon Selling Central account when creating listings using this method is entered into a file, so you need to prepare the information in any case.
What information about the product is needed?
When describing your product and filling in the information about it, it’s essential to understand that you’re not doing it just because Amazon requires it, but also because the more information you provide about the product, the clearer it will be for buyers regarding what they are purchasing, how to use the product, etc. This can help you gain an advantage over your competitors, as well as reduce the likelihood of returns and negative feedback. Put yourself in the buyer’s shoes – the clearer the expectations, the less surprise there will be upon receiving the product.
All the necessary information is divided into separate groups such as “Product Identity,” “Offer,” “Product Details,” “Shipping,” and so on. Some information is common to all products, while others depend on the product category. It is essential to fill in the fields marked with an asterisk (*), but we recommend filling in as many fields as possible, even those that are not mandatory.
Depending on the product and category, you will need to provide information about the product’s manufacturer, country of origin, safety, dimensions, packaging, and more. Of course, you will also need to enter various product codes. To learn more about Amazon codes, read here: https://digitalfrks.com/asin-sku-fnsku-how-not-to-get-lost-in-the-maze-of-amazon-codes/
Providing all this information is indeed crucial, but it is relatively straightforward. Challenges may arise when you come to sections such as the product title, description, bullet points, and product images. These sections require creativity, writing skills, and high-quality product photos. However, it’s important to remember that these sections are arguably the most important because potential buyers cannot touch, feel, or taste your product. Their decision to purchase is based solely on the product images and description.
Strict and fair?
As you probably already understood, Amazon is strict with its sellers, and information about the product is accompanied by a set of requirements and guidelines. No falsehoods – only proven and officially verified information about the product. No product praise or comparisons with competitors, no ambiguous words or expressions. You must adhere to these and many other requirements imposed on Amazon listings, such as the requirements for the title: https://sellercentral.amazon.com/help/hub/reference/GYTR6SYGFA5E3EQC or images: https://sellercentral.amazon.com/help/hub/reference/G1881.
Have you already created Amazon listings and filled in the product information? You’ve done a lot of work, but now you have to wait for Amazon to review and approve your offer or request additional information.
And if, after all, you have decided that creating high-quality and effective product listings is beyond your capabilities, or you simply seek professional assistance, get in touch with DIGITAL FREAKS, and we will do it for you.