Every business strives to grow and reach a larger customer base. This is a goal shared by both you and your competitors, so it’s important to constantly monitor the market and try to make the most out of different sales channels. Keep in mind that if you don’t do it, your competitors will, and then it will be especially difficult to expand your new customer base.
If you’re not on Amazon, you’re nowhere?
Previously, it was said half-jokingly, half-seriously about Google, Facebook, but today it’s becoming increasingly bold to say so about Amazon as well.
In 2022, a study was conducted in France, Germany, Italy, Spain, and the United Kingdom (the main European markets) to determine where buyers most frequently search for products that interest them – Google or Amazon. Incredibly, in all five countries, 61-74% of buyers aged 18-65 first search for products on Amazon (more about the study here).
There is no doubt that in the United States, due to Amazon’s particularly advanced system for delivering and returning products, the statistics’ scale would be tipped in favor of Amazon even more.
The platform is rapidly expanding and opening up new markets in Europe, so more and more sellers from all over the world are becoming interested in selling on Amazon. Therefore, if you have considered selling on Amazon or if you haven’t even thought about Amazon and are simply looking for new e-commerce channels – now is the best time to become a seller at amazon.
Not all horror stories are true
If you have been in the business environment for a while, you have probably heard various stories about account blocks, issues with documentation, difficult communication with Amazon customer service, and complaints about other Amazon trade nuances. We are not going to lie, selling on Amazon is certainly not as easy as 123.
There’s no need to be scared, as other people’s stories do not necessarily mean that you will have the same unpleasant experience. However, preparing for selling on Amazon is definitely necessary. What do you need to know?
First of all, you need to understand that Amazon guarantees a 100% pleasant shopping experience for buyers. This means that in any disputed situation between you and the buyer, there is almost no chance for the business to win.
Next important thing to consider is time. If you think that you will quickly create a business account, quickly upload products, and quickly start selling, you should calm down – it will not be that easy. Each step will take a significant amount of time, until Amazon verifies it, until you manage all logistics, warehousing, and financial aspects.
How much time should be dedicated to Amazon?
You should also know that your success in selling on Amazon will depend on how much effort you put into the process. Every element on the Amazon platform is important, including the quality of product listings, such as product descriptions, product images and videos; customer service, such as responding to customer inquiries; and, of course, advertising. We have not even mentioned inventory management, shipping products to Amazon warehouses, and ensuring that your products and categories comply with Amazon policies.
Each separate element of the process requires time and effort, so we recommend having an employee responsible for Amazon business in the company. This should be their main duty, but we understand that having a separate employee for the business can be too expensive in the start-up phase. In such cases, it is worth considering hiring Amazon trading specialists or agency services.
In summary, we want to highlight the most important thing – selling on Amazon is one of the widest paths toward new customers. This is also noticed by more and more manufacturers and sellers starting to sell on Amazon, so if you miss this opportunity now, it will only become harder later.
If, however, you are still hesitant to start due to a lack of knowledge and time, or fear that you won’t be able to fully engage in Amazon activities, you can rely on our professionals. Amazon know-how, constant monitoring of your business account, and fast problem solving are what we, DIGITAL FREAKS, promise you and your business.