For anyone dealing with selling on Amazon, it becomes clear that it’s an especially large system that demands constant involvement and complexity. To optimize business and its management on the platform, Amazon sellers are offered a variety of different tools, ranging from free to very expensive, from those assisting in managing a specific area to comprehensive ones. Is it necessary to use additional tools, and if so, which ones are worth trying?
Helium10 – more than 30 tools in one place
One of the most popular selling on Amazon systems is Helium10. It is favored for its extensive capabilities and user-friendly interface. For a relatively modest monthly fee ($79-$229), sellers on Amazon gain access to more than 30 tools that help manage their Amazon business. These tools cover all the essential areas:
- Product analysis allows you to analyze products offered by competitors as well as the overall assortment within Amazon categories.
- Keyword analysis is used to obtain high-converting Amazon keywords that help buyers find your products more easily.
- Listings optimization tools help create high-quality product listings and Amazon content to outperform competitors.
- Operations management tools offer a simple and effective way to handle daily tasks in your Amazon account, such as inventory management and tracking returns.
- Business analysis tools provide quick reports and insights to make informed decisions related to selling on Amazon.
- Advertising tools enable you to track and optimize advertising campaigns for the best results.
For those interested in trying Helium10, we have an offer – a 10% discount on membership with the code DGTLFRKS10. You can sign up here: https://cc.helium10.com/?crsh_reqid=4735&aid=4735&pg=1&coupon.
How to use Helium10 for keyword analysis?
Helium10 offers two tools for conducting Amazon keywords analysis – Cerebro and Magnet.
Magnet works similarly to Google Keyword Planner: you input phrases that best describe your product, and the tool provides you with a list of keyword ideas. This is especially useful if your product is unique and doesn’t have many competitors. Magnet also provides Amazon keywords with common misspellings and phrases in other languages, which can improve your product’s discoverability in search. Both types of keywords are worth including in your product’s backend keyword field (these are keywords that buyers don’t see but are indexed by Amazon SEO).
However, if your product has competitors, especially if they are doing well, it’s worth using the Cerebro tool. This tool doesn’t provide keyword ideas but rather specific, effective keywords used by your competitors. To do this, you need to specify the ASINs of competitor products for Cerebro to analyze. This way, you get verified and high-performing Amazon keywords to use in your listing content.
Optimize your advertising campaigns using Helium10
Optimizing advertising campaigns (Amazon PPC) is another crucial process for which Amazon sellers choose Helium10, specifically, the system’s offered tool, Adtomic.
Selling on Amazon is full of challenges because everything here constantly evolves, making it essential to keep up with the pace and adapt to changes. Advertising, of course, is one of the fastest-changing elements. It’s great if you have someone in your company solely responsible for advertising campaigns, but if you don’t, automating advertising campaigns becomes crucial. This minimizes manual work, provides clear and convenient campaign metrics, and allows for easy decision-making. All of this can be accomplished through the Helium10 advertising tool, Adtomic.
The answer to the question posed at the beginning of the post, whether businesses need to use additional Amazon selling tools, is as follows: if you hire specialists who manage your Amazon business, additional tools may not be necessary for you. If you are still looking for specialists, we, DIGITAL FREAKS, are ready to become your partners. However, if you handle everything in-house, tools like Helium10 are highly beneficial: they streamline selling on Amazon, aid in making informed decisions, and reduce the need for manual work.