Amazon PPC Services

Sponsored Products, Sponsored Brands, and Sponsored Display — managed by advertisers who actually live in the bid console. Profit-first, structured, and reported on the metrics that move your business.

$1M
Annual PPC spend under management

PPC built around your margin, not the platform's defaults.

Auto campaigns, broad match dumps, and budget caps that have not moved in a year — that is what most accounts look like before we touch them. We rebuild the structure so every dollar has a defined role: defending branded terms, conquesting competitors, scaling hero SKUs, or testing new placements.

The result: ACoS comes down, TACoS goes the right direction, and you actually understand why.

All three Sponsored ad types, properly structured.

Sponsored Products — your traffic engine. Structured by intent, by hero SKU, and by match type, with branded defence isolated from prospecting.

Sponsored Brands — top-of-search visibility, video creative, and Brand Storefront traffic. Used as a lever, not as a checkbox.

Sponsored Display — retargeting on and off Amazon, audience expansion, and competitor placement plays for the brands that have earned the right to defend their share.

Underneath all three: weekly bid management, search-term mining, negative keyword discipline, and creative testing on titles, images, and ad copy.

What our advertisers deliver.

$1M+

Annual PPC spend managed

Sponsored Products, Sponsored Brands, and Sponsored Display across multiple categories.

-42%

ACoS Reduction

Our advertising strategies consistently cut wasted spend within the first 90 days.

15

Active PPC accounts

From single-SKU sellers to mature catalogs with tens of thousands of search terms.

Why brands hand us their PPC.

Profit-first, not ACoS-first.

Low ACoS is easy if you stop spending. We optimise for the contribution margin your account actually keeps after ad cost, fees, and cost of goods.

Structure before automation.

Bid software cannot fix a messy account. We rebuild the campaign structure first, then layer automation on top of a system that makes sense.

Transparent reporting.

ACoS, TACoS, and incremental ROAS — every week, in plain English. No vanity dashboards, no metric-hiding.

How a PPC engagement starts.

01

PPC audit.

Full review of campaign structure, bids, search-term reports, negatives, creative, and budget pacing. We surface waste and opportunities.

02

Strategy and structure.

A clean account architecture aligned to your catalog and your margin — defensive, prospecting, branded, conquesting — each with budget and a measurable goal.

03

Build and launch.

New campaigns built, legacy campaigns restructured or retired, creative briefs for Sponsored Brands video, and the testing plan for the first 90 days.

04

Weekly optimisation.

Bid and budget management every week, fortnightly creative and placement reviews, monthly reporting on ACoS, TACoS, and conversion rate.

Make every PPC dollar earn its place.

Proof, not promises.

Most Amazon agencies sell you a package. Digital FRKS builds you a strategy. We’ve spent 5+ years studying what works — and more importantly, what quietly destroys margins. We bring that knowledge to every brand we work with.

No sales pitch.
Just answers.

Everything you actually want to know before working with us. Still have questions? Just ask — a real person will answer.

What is Amazon PPC, and what do your services cover?

Pay-per-click advertising on Amazon — Sponsored Products, Sponsored Brands, and Sponsored Display. Our services cover strategy, account structure, daily campaign management, search-term mining, creative testing, and reporting.

How is this different from your Amazon Marketing Services page?

PPC Services covers the three Sponsored ad types specifically. Marketing Services is the broader umbrella that adds DSP, Brand Storefront promotion, and other paid surfaces. Most clients start on PPC and expand into Marketing Services as the account grows.

How much does Amazon PPC management cost?

A monthly retainer scoped to ad spend, account complexity, and number of SKUs. We do not charge a percentage of media — your spend can scale without our fee scaling with it.

Will you take over my existing PPC, or do you start from scratch?

Most engagements are takeovers. The audit decides what to keep, what to restructure, and what to retire so we build on the data already in your account.

What is a realistic ACoS target for my category?

It depends on margin, average order value, and category benchmarks. We set a target during the audit based on your numbers — not a generic industry average that may not apply to you.

How quickly will I see results?

Wasted spend usually comes out in the first few weeks. Real performance shifts — meaningful ACoS reduction, TACoS lift, conversion gains — show across a 60 to 90 day window.

Let's talk about your Amazon growth

Send us a message and someone from the team will actually read it — and reply with something useful, not a drip sequence.

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