Amazon Listing Optimization Service

Take live listings and make them work harder. Copy that converts, images that earn the click, A+ that closes — rebuilt around what your category buyers actually respond to.

50%
Average conversion lift after optimisation

Conversion is the lever, not just rank.

A higher rank without a higher conversion rate is wasted traffic. We rewrite listings for the shopper who is already on the page — clearer titles, tighter bullets, imagery that answers questions before they get asked, and A+ that builds trust on the second scroll.

The keyword work continues to matter. The conversion work is what makes the keyword work pay back.

Every part of the listing, in service of conversion.

Title and bullets — restructured for buyer scanning patterns, with the right keywords integrated rather than stuffed.

Main image and lifestyle imagery — rebuilt around the questions shoppers actually ask, with comparison charts, scale references, and use-case shots earning their place.

A+ Content or Premium A+ — modules organised around the buying decision, not generic feature lists.

Backend search terms and indexation — refreshed and tested so the listing keeps showing up where it should.

What listing optimisation delivers.

50%+

Average conversion lift

Across optimised listings within 60 days of relaunch, in mature categories.

1000+

Listings optimised

From single hero SKUs to full catalog refreshes.

10

Average days to relaunch

From audit sign-off to a relaunched listing live with new copy and creative.

Why brands trust us with their hero SKUs.

Conversion first, keyword second.

Most agencies optimise for indexation and call the job done. We rewrite for the buyer’s eye-path, then make sure the keyword work survives.

Image briefs that earn the click.

Our image briefs are not stock-photo wishlists. They are scripted to answer the objections that cost you sales — scale, fit, materials, comparison.

Tested, not guessed.

Where the data supports it, we A/B test the relaunch — main image, title, A+ — so the lift is measurable rather than assumed.

How an optimisation engagement runs.

01

Listing audit.

We pull keyword indexation, conversion benchmarks, search-term performance, image diagnostics, and competitor comparisons.

02

Optimisation plan.

A prioritised plan — which listings move first, what each one needs, and what the expected lift looks like.

03

Rewrite and rebuild.

Title, bullets, description, backend, A+ copy, and image briefs delivered together. Indexation tested before relaunch.

04

Measure and iterate.

Conversion rate, sessions, and rank tracked post-launch. Where appropriate, A/B testing on hero SKUs to confirm the lift.

Make your existing traffic worth more.

Proof, not promises.

Most Amazon agencies sell you a package. Digital FRKS builds you a strategy. We’ve spent 5+ years studying what works — and more importantly, what quietly destroys margins. We bring that knowledge to every brand we work with.

No sales pitch.
Just answers.

Everything you actually want to know before working with us. Still have questions? Just ask — a real person will answer.

What does Amazon listing optimisation actually involve?

Rewriting and rebuilding existing live listings to convert better and rank cleaner. Title, bullets, description, backend, A+ Content, and main and lifestyle imagery — all touched, all tested for indexation, and tracked post-launch.

How is this different from your Product Listing Services or Listing Audit pages?

Listing Optimization improves listings that are already live. Product Listing Services builds new listings from scratch. The Listing Audit is the diagnostic — it tells you what to fix. Optimisation does the fixing.

How is this different from Amazon SEO Services?

SEO Services focuses on ranking — getting indexed for the right keywords. Listing Optimization focuses on conversion — what shoppers see and respond to once they land. They are sister services and often run together on the same listings.

How long does optimisation take per listing?

A single hero SKU typically goes from audit sign-off to relaunch inside two to three weeks. Full catalog refreshes run on a longer timeline tied to volume and content sign-off.

Will my rank drop while you make changes?

Risk is managed by testing indexation before publishing and watching for index loss after. We avoid major changes during peak periods unless the data justifies the trade-off.

Can I see the lift measurably?

Where catalog volume supports it, yes — A/B testing through Amazon’s Manage Your Experiments quantifies the lift on key elements. On lower-volume listings, we benchmark conversion rate before and after with clear date ranges.

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